At Andrews Associates we are dedicated to providing customer focused advice. We often work with tourism destinations and enterprises on the preparation and implementation of tourism marketing strategies and plans. We place great emphasis on clearly identifying objectives, such as reducing seasonality or increasing spend per head, leading to the selection of target markets, brand positioning and tactical communication activity. We also prepare visitor information and interpretation strategies, adopting creative solutions and taking full account of the many opportunities provided by new technology, but always driven by a desire for clear and simple messages to be conveyed cost effectively.
Andrews Associates offers extensive resources for destinations requiring help to plan and implement their destination marketing. We make available the services of experienced practitioners who have had direct senior management responsibility for planning and implementing marketing programmes and projects at regional, sub-regional and local level. They are creative and pioneering, but are firmly grounded in the realities of the marketplace.
More specifically, our practitioner consultants have:
- Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
- A sound understanding of the rapidly evolving tourism marketplace.
- In-depth understanding of the implications of developments in information and of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
- Knowledge and the experience of DMOs, and issues associated with branding and communications
We understand the business of managing marketing campaigns, choosing the most cost-effective routes to market, information management and multi-channel distribution, operation of information services, application of e-business across the organisation, and much more.