Andrews Associates has experience of developing events strategies, producing successful bids and guiding the delivering of events. Events are an important element of the attraction of a destination and can generate substantial impact.
David lead the team that bid and won the International Indian Film Awards (IIFA) for Yorkshire in 2007, which is one of the largest annual event in the world with over 600 million people watching the ceremony. The unique and pioneering approach of the bid by bringing 5 cities together to create a “IIFA Fringe Festival” to enable the widest possible access to the event and create a legacy for the area.
David assisted The Ventian Hotel & Resort in Macau with the bid that secure the 2009 IIFA. He also provided consultancy on the strategic marketing plan for the Indian market launched on the back of the IIFA event.
David’s event bidding expertise was retained by the Government of Ontario to pull together a bid for the 2011 IIFA in Toronto.
The team has experience of other major events such as The Open, Royal Ascot, Clipper Round the World Yacht Race, Tour of Britain, award ceremonies, and product & marketing launches.